CONVEY aimed to promote attitudes and behavioural changes through education and awareness on the negative impact of sexual violence; on the importance of healthy relations; on overcoming gender stereotypes; and on the role of social media as a vehicle for change.
For a widespread dissemination of the key goals and for a sustainable engagement of stakeholders, the social media campaign “I say NO to sexual violence” had targeted young people and relevant stakeholders and aimed to bring attention to the issue of sexual violence and harassment and to promote counteraction of sexual violence and harassment in school context.
The social media campaign was implemented between April 2017 and April 2019 and the campaign offered the opportunity for partners to share content and posts adapted to local contexts through the promotion of the testimonial videos and photos locally produced in support of the project’s motto. The main used hashtags were #ISayNoToSexualViolence and #LetsCONVEY. The first hashtag is the same as title of the campaign, which clearly stands for taking an initiative of saying NO through your actions, words and behaviours. The second hashtag was used with the purpose to engage the audience in discussions on different topics related to the main subject, gender equality and gender based violence.
The campaign included the creation of three videos from each partner country: the Survivors’ video, the Street video and the Creative video. The audio-visual products were disseminated through the project website, the project’s social media Facebook page, the CONVEY_it Project, YouTube channel.